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Linen curtains and a wooden sideboard in a quiet room

Born on this coast,
thirty-five years ago

the founder


How Alma da Terra Began

A first investment, a house renovated from a distance, and everything learned along the way about trusting someone with a property you cannot see.

Interior courtyard with the jungle growing inside the house

I was born in Cancún more than thirty-five years ago, and just over ten years ago I began my path as an investor in the Riviera Maya.

For a long time I looked for something to invest in. When I asked other investors, the answer was almost always the same: to invest in a business you need a lot of money.

Those words never convinced me.

One day a good colleague and former boss told me about the first small houses going up in Tulum for $25,000 USD. I could not believe it. I knew it was time to invest.

And that is how my journey into real estate began.

After that first investment came my first rentals. I hired someone to manage the property and other people to renovate it while I was far away. It was a tiring process, full of lessons, but I got there.

I renovated that first little house and earned a good return, enough to invest in the next property.

With every investment I learned something new: how to read a market, how pre-sales work, how to write a rental contract, what a square metre is really worth, how to judge a location, how to read deeds and permits, and many other things, some more interesting than others.

But above all, I learned what it means to trust someone to look after a property when you are not there.

In time, my experience as an investor and my knowledge of the land where I was born made me realise I could offer something more: a service built on trust, personal attention and real knowledge of the market.

That is how Alma da Terra was born.

Our philosophy

We believe everything starts with care.

  • We care for the property.
  • We care for the guest.
  • We care for the owner.
  • We care about the details.
  • We care about our reputation.

Because when you truly care about what you do, it shows in every detail and in every relationship you build.

What we did with it

Everything we learned, turned into three services

Property management, real estate and concierge. The same relationship, from the first visit to the tenth year.

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